The importance of successful product launches in the medical device industry cannot be overestimated. It takes more than a great device to ensure the success of a product’s debut.
In this new environment, it is vital to have a marketing strategy that conveys your story of how your product will impact unmet clinical needs. With some Medtech companies spending tens of millions of dollars on technology, R&D, clinical work, the regulatory and reimbursement process, and sales, what are the new strategic consideration for maximizing your marketing impact?
What are the new marketing considerations to ensure the success of a product’s debut?
This event will feature marketing experts discussing the new obstacles Medtech companies face when marketing a new product, and focus on 2 key questions marketing professionals must answer.
Event: Winning Strategies for Product Launch Marketing
When: Tuesday, May 18th, 2021
Where: Virtual Zoom Platform
Time: 5:30 PM – 7:30 PM PST
Panelists: Jen Christopher, Marketing Strategist – Bloom Creative; Paul Williams, Owner of MediaLine Communications; Zachary Cavanell, Brand Specialist at State of Assembly
Join DeviceAlliance‘s Young Professionals Committee in our upcoming resume and cover letter workshop with Lauren M. Lyon.
DeviceAlliance is the only non-profit association exclusively focused on helping OC’s professionals in the Medtech ecosystem with career development and advancement, business connections, and of course the fostering of impactful relationships. Remember, your professional network is what oftentimes makes the difference in your career so don’t miss out on these fun-filled, safe, and friendly events.
Cost: $25 per person, DeviceAlliance members receive a discount
Date: Saturday April 10th, 10-11:30AM
Location: Virtual workshop hosted on Zoom
Parking & Entrance: n/a
Event Host: This event is brought to you by DeviceAlliance
Join DeviceAlliance‘s Young Professionals Committee (YPC) in collaboration with Chapman University Career Team for our upcoming event ‘Strategies for a Successful Job Search in Biotech, Medtech, & Life Sciences Industries’ and panel discussion.
This event is free and open to anyone in Southern California and is ideal for STEM students who are interested in breaking into the Biotech, Medtech, & Life Sciences industries upon graduation!
DeviceAlliance is the only non-profit association exclusively focused on helping OC’s professionals in the Medtech ecosystem with career development and advancement, business connections, and of course the fostering of impactful relationships. Remember, your professional network is what oftentimes makes the difference in your career so don’t miss out on these fun-filled, safe, and friendly events.
Date: Wednesday April 7th, 5 – 6PM
Location: Virtual Event in collaboration with Chapman University
Parking & Entrance: n/a
Event Host: This event is brought to you by DeviceAlliance
