The importance of successful product launches in the medical device industry cannot be overestimated.  It takes more than a great device to ensure the success of a product's debut. In this new environment, it is vital to have a marketing strategy that conveys your story of how your product will impact unmet clinical needs.  With some Medtech companies spending tens of millions of dollars on technology, R&D, clinical work, the regulatory and reimbursement process, and sales, what are the new strategic…