The importance of successful product launches in the medical device industry cannot be overestimated. It takes more than a great device to ensure the success of a product’s debut. In this new environment, it is vital to have a marketing strategy that conveys your story of how your product will impact unmet clinical needs. With some Medtech companies spending tens of millions of dollars on technology, R&D, clinical work, the regulatory and reimbursement process, and sales, what are the new strategic consideration for maximizing your marketing impact? What are the new marketing considerations to ensure the success of a product’s debut? This event featured marketing experts discussing the new obstacles Medtech companies face when marketing a new product, and focused on 2 key questions marketing professionals must answer.